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Mobile Advertising Becomes More Focused With 40% Specifically Targeting User...
With the growth of smartphone use and alongside it mobile commerce, mobile advertising has grown in proportion with this. More and more retailers and brands are now directing their attention towards...
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In Mobile Advertising, Does Size Matter?
It’s the motion in the ocean that counts, right? Wrong. Well, at least that’s how it looks when it comes to mobile advertising. (Look out, inneractive infographic below!) If you take Google at its...
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Social Media And The Growth Of Mobile Marketing [INFOGRAPHIC]
By Shea Bennett | AllTwitter | http://bit.ly/JqEg6I Did you know that the mobile web is expected to reach nearly two billion users by 2015, which will outrank desktop usage? Mobile is big, and it’s...
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The Future Isn’t About Mobile; It’s About Mobility
HBR Blog Network While the globe grapples with uncertain economic realities, “mobile” appears to be gold. Facebook is expected to announce their uniquely targeted mobile advertising model before the...
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Global Mobile Advertising Revenues Surge 82.8% in 2012 – thnxz to @iab
Mobile advertising revenue continues to be dominated by the search segment, which represented 52.8 percent of total global mobile advertising revenue, or $4.7 USD (€3.6 billion EURO) in 2012, $2.5...
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5 Ways to Get the Most Out of Location-Based Marketing – vía @BNDarticles
Opportunity awaits when you’re in the right place at the right time. That’s the exact principle behind location-driven marketing. Location-driven marketing uses a customer’s current location to send...
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Marketer Perceptions of Mobile Advertising – @iab
Download the Full Study | Read the Press Release Brand marketer mobile budgets surged 142 percent between 2011 and 2013, according to IAB analysis of figures released in this new IAB study, produced...
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